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ABC’s ‘The View’ Continues Strong Gains

Paula Lobo/Walt Disney Television

ABC’s “The View” is off to a strong start based on its performance in the second full week of the still young 2019-2020 television season. For the week of September 30, the daytime talk show captured its largest viewership total in five months and its best performance in six months among Women 18-49, one of the two most important demographics used to sell advertising dollars for daytime programming.

For the week, “The View” averaged 2.619 million Total Viewers, of which 405,000 were in the Women 25-54 demographic and 291,000 were in the Women 18-49 demo. This marked the second consecutive week in which the show has improved week-to-week in each category.

The Monday, September 30 episode was the best performing episode for the week and the most-watched in five months in Total Viewers (2.810 million) and highest rated in six months in Women 18-49 (343,000). The Thursday, October 2 episode, featuring former Secretary of State and First Lady, Hillary Rodham Clinton, and actor Ben Platt (“The Politician”) marked the show’s highest-rated single-telecast in Women 25-54 (465,000) in three months.

So far this season, with an average of 2.6 million viewers tuning in, “The View” ranks fourth across all broadcast and syndicated daytime talk shows (total of 24 shows), behind only “Dr. Phil” (3.295 million), “Ellen” (2.645 million) and “Live with Kelly and Ryan” (2.608 million).

Written by Errol Lewis

He's a journalist.


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